5 Reasons Why You Should Only Purchase CBD That’s Been Certified By The U.S. Hemp Authority™
The U.S. Hemp Authority™ is the nation’s premier regulatory body for all things Hemp. For far too long, Hemp-Derived Cannabinoids have incurred very little regulation from the federal government.
Both sides of the isle tend to view less government regulation in this particular industry a good thing. The right side believes in the free market, and letting consumers decide what's best for them. The left tends to believe that the past 100ish years of Cannabis prohibition by the government doesn't exactly mean good things for the Hemp industry.
But, in this case, the lack of oversight & regulation from the federal government has led to false claims, misleading labels, and even harmful contaminants added to CBD products.
All of these unfortunate bad actors are bringing a bad name to the Hemp/CBD industry, which has caused a lot of “everyday” Americans to be hesitant when purchasing CBD.
We often hear questions from new users of CBD that center around “How do I trust the CBD I’m buying” or “Is this CBD safe for me?”.
These questions are far too common, and totally understandable given where the market stands. But, these exact issues are why the U.S. Hemp Authority™ was formed, and is so important for every stakeholder in this industry.
Today, we’re going to look at 5 reasons why any person looking to try/buy CBD should only do so from a company that has passed the strict stands set forth by the U.S. Hemp Authority™.
#1 Trust in the CBD You’re Buying
As we’ve laid out previously, the U.S. Hemp Authority™ has strict regulations that each company has to follow in order to gain their certification. One of the biggest reasons to only purchase CBD from USHA approved companies is because of the mislabeling errors in this industry.
One story done by WTHR out of Indianapolis had some very interesting results when they tested some of the CBD products they found in the Indy area.
A few of the products had a little more CBD in them than what was labeled, like a massage oil that was supposed to have 500mg’s, but contained 519mg’s. This standard of error is common, and acceptable within in the industry.
But, the bigger problem was the amount of products that didn’t match what their labels claimed. One product, a CBD Living Water Bottle, claimed to have 10mg’s of CBD in the bottle, but tested for ZERO. That’s right, people were paying extra for CBD water, when in fact, they were just purchasing regular old tap water.
In fact, 13 of the 20 products tested contained less CBD than what was advertised on the label. Having purchased products from gas stations & small specialty shops, this isn’t all that surprising to us.
But, while it’s not surprising, it’s so damaging to our industry and to the players within the industry that are looking to be here for the long haul.
So, trusting the CBD you're purchasing is paramount if any Hemp-Derived Cannabinoids are the right solution for you.
#2 To Reflect Your Inner Values
This one is pretty simple, but just as important as the labeling issue. If you're like me, you have a healthy level of skepticism with any product you're putting your hard earned money into.
I for one would not buy food from a grocery store that failed FDA checks, gas from a gas station that doesn’t have the “approved” stickers, or even get a haircut from someone that hasn’t gone to beauty school.
I want to know that what I’m purchasing has some validity & safety behind it.
These exact principles should apply to your CBD purchasing habits as well. I have no interest in buying a Hemp-Derived Cannabinoid product that has no regulation or oversight.
And, unfortunately, a lot people have had to make this decision thus far. Yet, thanks to the U.S. Hemp Authority™, that problem is no more. You can rest assured knowing a third party organization has done a full audit of the entire seed-to-shelf process for each company that has their seal of approval.
#3 The Hemp Industry is in a Better Place
Thanks to the hard work from everyone working at the U.S. Hemp Authority™, the Hemp industry as a whole is in a better place.
First off, their sister organization the U.S. Hemp Roundtable has been instrumental in passing legislation on both the state and federal level that is pro Hemp & CBD. They helped with the passing of the 2018 Farm Bill which removed Hemp from the controlled substance act, as well as state-by-state action to help the Hemp/CBD industry as a whole.
The U.S. Hemp Authority™ is also leaving the Hemp industry in a better place with the initiatives they’re taking.
On December 8th, the President of the U.S. Hemp Authority™, Marielle Weintraub, the Minority Empowerment Committee of the U.S. Hemp Roundtable, and the Minority Cannabis Business Association are hosting a webinar titled Cultivating Entrepreneurship.
The U.S. Hemp Roundtable formed the Minority Empowerment Committee in August of 2020 with one simple goal in mind, to create an equitable and impact hemp industry for all.With the awareness & concern for systemic racism at an all time high, the U.S. Hemp Roundtable unanimously created this initiative to show a true commitment for a healthy, robust Hemp economy for anyone.
#4 Innovation in the Hemp Industry
One of the aspects I love most about the U.S. Hemp Authority™ Certification Program is the annual review of each company. They recently published their 3.0 Guideline Procedures, which will continue to be updated as the years go on.
These yearly renewal audits provide a few advantages for every stakeholder in Hemp. First, for the U.S. Hemp Authority™, this allows their certification program to be flexible in a newly formed industry. Some standards that may have been considered “best practices” in 2016 could become obsolete in this ever changing industry.
By updating their procedures yearly, this ensures the U.S. Hemp Authority’s™ Certification Program stays the industry leader & most relevant certification program in the country.
Secondly, for the companies being certified by the U.S. Hemp Authority™, this allows them to continually know how they operate their business so they are doing the most up-to-date best practices for their products. Things like disposing of hot hemp, what to do with waste, how to drain your farm properly, and many more things like this continually change for Hemp farmers.
Finally, for the end consumer, this ensures a continual improvement in the end product. As systems & processes for these companies improve, more consumers will end up with a better final product. And, the random audits that can take place ensure that these companies aren’t getting the certification once and then ignoring these rules once the inspectors leave.
By continually doing random audits and yearly renewals for all companies involved, the U.S. Hemp Authority™ is the most innovative, robust Hemp Certification Program in the country.
#5 Hemp Partnerships
The nation's biggest CBD companies pretty much all have the U.S. Hemp Authority™ Seal of Approval.
While we don’t carry all of these companies just yet, I would say anyone who’s anybody in the CBD world has this certification. You can find the full list here, or the first 13 companies here.
Industry leaders like Charlotte’s Web, Cibadol, & American Shaman all have this coveted seal. More & more big companies will continue to follow suit because of the looming regulation with CBD.
In addition to the big names that have this seal, the majority of the big box retailers that offer CBD currently offer products that have been certified by the U.S. Hemp Authority™. CVS & Walgreens for example currently offer products from Charlotte’s Web. We also anticipate once the behemoths of Walmart & Target get involved with CBD, they’ll likely look to the U.S. Hemp Authority list of companies to begin with.
Anyone interested in CBD in the long term, whether that be a company looking to be around for decades, or a consumer truly looking for a natural alternative to a particular ailment, the U.S. Hemp Authority™ is here to help.
By bringing more consumer confidence to their products, higher standards to their vendors, and helping improve the Hemp industry as a whole, they are truly one of the top champions of Hemp in the country.
Also, if you prefer reading graphics to paragraphs, we summarized everything below :)
The content on this site is not intended to be a substitute for professional medical advice, diagnosis or treatment. While research has shown that CBD has the potential to help provide beneficial outcomes for several complaints, it is advisable to seek the advice of a physician or other qualified healthcare provider when you have questions regarding any medical condition and when starting, augmenting or discontinuing any existing health routine.
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